When we first launched Postmark, the plan was to start small and grow naturally by listening to our customers. While we did start small, one aspect that was a must for the initial launch (even in private beta) was email authentication with DKIM and SPF. When it comes to reputation standards and preventing spoofing, DKIM is where it’s at.
Continue reading • Chris Nagele wrote in Email delivery
Last week we were troubleshooting a problem with a customer. For some reason, no matter what we tried, their emails were going directly to the spam folder in Yahoo. I tried replicating the email, from name, subject and everything else but each time it went to the Inbox. After lots of tests, we identified one difference: After we moved the image to their own domain, it went right to the inbox.
Continue reading • Chris Nagele wrote in Email delivery
In the not-so-distant past we used to do a lot of consulting work and specialized in social web applications (read: facebook-y stuff). One of the most common feature requests was always a way for a person to invite their entire address book to sign up for the new social network. There’s an obvious benefit here to a new application: get a ton of users in a single, easy step. But, unfortunately, there is an inherent flaw in this.
Continue reading • Natalie Nagele wrote in Email delivery
I’m often reading emails from customers asking the same question: Why can you get my email to the inbox when I keep sending it to Spam. Well...because we’ve paid off the ISPs and they let us get right through (not, we wish). The true answer is complicated, but I’ll try to explain the various moving pieces here.
Continue reading • Natalie Nagele wrote in Email delivery
I was thinking after my last post, that there’s another common From name used by web apps. It’s becoming common to send certain emails from a person at a company, such as the founder, CEO, leader, etc. This has never been common in larger corporations, but the essence of many web apps is in the personal connection. We do this sometimes with our products. As the person charged with our product development, I’ve sent emails that I’ve signed personally, allowing our customer to reply directly to me, instead of a support email, generating a support ticket.
Continue reading • Natalie Nagele wrote in Email delivery
